10 Tips on How to Find Freelance SEO Jobs in the UK

With businesses increasingly relying on search engine optimization (SEO) to drive online visibility, the demand for freelance SEO professionals is higher than ever. Whether you’re an experienced SEO specialist or just starting out, knowing how to find freelance SEO jobs in the UK can set you up for a flexible and profitable career.

But where should you start? This guide shares 10 expert tips to help you land the best freelance SEO projects, build your reputation, and grow your income in 2025.

1. Build a Strong SEO Portfolio

Before applying for jobs, showcase your skills with an SEO portfolio that includes:

• Case studies of previous projects.
• Ranking improvements you’ve achieved for clients.
• A personal website or blog demonstrating your SEO knowledge.

If you don’t have past clients, start by optimizing your own website or offering free SEO audits to small businesses in exchange for testimonials.

2. Optimize Your LinkedIn Profile

LinkedIn is a powerful platform to find freelance SEO jobs in the UK. To attract potential clients:

• Use “Freelance SEO Specialist” as your headline.
• Highlight your skills, certifications, and past successes.
• Regularly post SEO insights and engage with industry content.
• Join LinkedIn groups related to digital marketing and SEO.

Many businesses look for SEO freelancers directly on LinkedIn, so having an optimized profile increases your chances of getting hired.

3. Use Freelance Job Platforms

Several platforms list freelance SEO jobs in the UK. Some of the best options include:

• Hayanow – A top UK platform connecting freelancers with businesses.
• PeoplePerHour – A UK-based site for digital marketing freelancers.
• Upwork – A global freelance marketplace with SEO job listings.
• Fiverr – A good platform for small SEO gigs like keyword research and audits.

To stand out on these platforms:

• Create a compelling profile with testimonials.
• Clearly define your services and pricing.
• Apply to relevant job postings consistently.

4. Network with Business Owners and Marketers

Many businesses don’t actively post SEO jobs—they hire through word-of-mouth. To tap into these opportunities:

• Attend digital marketing and SEO events.
• Join Facebook groups and Slack communities for freelancers.
• Reach out to website owners who may need SEO help.
• Offer free SEO workshops or consultations to build credibility.

Building relationships with marketing professionals and business owners can lead to long-term SEO contracts.

5. Cold Pitch to Potential Clients

Don’t wait for SEO jobs to be posted—proactively reach out to businesses that might need your services.

How to cold pitch effectively:

• Research businesses with poor SEO or outdated websites.
• Send personalized emails offering a free mini SEO audit.
• Highlight how your SEO expertise can increase their visibility and revenue.
• Keep your email short, professional, and value-driven.

Cold pitching takes effort, but one successful pitch can turn into a long-term SEO contract.

6. Specialize in a Niche Market

General SEO skills are valuable, but niching down can increase your demand and rates. Some profitable niches include:

• Local SEO for small businesses.
• E-commerce SEO for Shopify and WooCommerce stores.
• Technical SEO for large websites.
• SEO for law firms, medical practices, or finance companies.

Becoming an expert in a niche helps you stand out in a crowded market and attract high-paying clients.

7. Stay Updated on SEO Trends

SEO is constantly evolving, and clients want freelancers who are up to date with the latest best practices. To stay ahead:

• Follow SEO blogs like Moz, SEMrush, and Search Engine Journal.
• Get certifications from Google Analytics and HubSpot SEO courses.
• Experiment with SEO techniques on your own blog or website.
• Join SEO discussion groups to learn from industry professionals.

Staying updated helps you offer more value to clients and build your reputation as an SEO expert.

8. Offer Additional SEO-Related Services

Clients often need more than just keyword optimization. Expanding your services can make you more attractive as a freelancer. Consider offering:

• Content writing optimized for SEO.
• Link-building strategies.
• Website speed optimization.
• Technical SEO audits.

Being a full-service SEO specialist allows you to take on bigger projects and charge premium rates.

9. Request Testimonials and Referrals

Happy clients are your best marketing tool. After completing a project, ask for a testimonial to showcase on your website and LinkedIn.

You can also offer discounts for client referrals. Many businesses know other companies that need SEO help, and referrals can lead to consistent freelance work.

10. Set Competitive Pricing and Value-Based Packages

Freelance SEO pricing in the UK varies based on experience and project scope. Typical rates include:

Tips for setting rates:

• Research what other SEO freelancers charge in the UK.
• Offer pricing packages (e.g., Bronze, Silver, Gold SEO plans).
• Focus on the value you provide, not just the cost.

A strong pricing strategy helps you attract clients willing to pay for quality SEO work.

Get Started with Freelance SEO Jobs Today

Freelance SEO offers great flexibility and income potential, but finding the right jobs requires strategy, persistence, and networking. By applying these 10 tips, you can successfully build your career and attract high-paying SEO clients in the UK.

Ready to land your first SEO project? Visit Hayanow today to connect with businesses looking for freelance SEO specialists like you.